Won the award, media focus, brand sharing, new attention, Qianwei Yang kitchen "brush screen" China

    From August 7 to 10, the 17th China Frozen Food Exhibition and concurrent activities were held in Zhengzhou, which is an annual event for the frozen food industry.

    Won two industry awards, media focus, brand matrix appearance, there are a number of new products to attract attention...... Thousand taste central kitchen strength brush screen, shine the whole audience!

    01  Won two industry awards
    Thousand taste central kitchen share the secret of rapid growth
    Embrace change and evolve into something new.

    On August 7, the 17th China Frozen Food thousand business Conference was held, and the industry's big coffee gathered to explore the method of breaking the heart and talking about the development of the industry. Qianwei Yang kitchen as a case of excessive growth was invited to share at the scene.

    At the meeting, Niu Rule of Law, general manager of Qianwei Central Kitchen, delivered a keynote speech on "How enterprises can break through themselves in the era of Inner volume".
    He shared the core requirements of catering customers for supply chain enterprises: first, professional; Second, high efficiency; Third, peace of mind.
    When the internal volume era comes, how do enterprises break the game? Niu rule of law believes that the internal volume is not to do vicious competition between enterprises, let alone suicidal price cuts, but to consider the future development direction of enterprises, looking for opportunities, and considering how to cross the life cycle of enterprises.

    The "broken roll" of Qianwei Central kitchen includes the following aspects: practicing internal skills, expanding reserves, expanding customers, expanding markets, expanding track, and deepening the scene. Correct strategy + competitive products + continuous self-optimizing management = continuous growth!

    At the award dinner, the frozen conduct industry celebrities gathered together, and the stars shone, Qianwei Central Kitchen won two industry awards - Qianwei Central Kitchen was awarded "China's frozen food Industry Leader"; Steamed fried dumplings with corn and pork were rated as "Super single product in China's frozen food industry", and their strength was recognized by the whole industry again.

    02  Thousand taste Central kitchen brand matrix debut focus on the four tracks

    August 8-10, the 17th China Frozen Food Exhibition grand opening, Qianwei Central kitchen with its brand matrix: Yuzhi cuisine, Xing Ke Fang, Cen Fu Zi, Nabai taste, Weibao a total of more than 80 products appeared.

    A wide range of products on the scene are delicious and beautiful, including fried dough sticks, shaomai, rice balls, rice cakes, cakes, baked, prepared dishes, glutinous rice flour balls and other major categories. The overall design is novel and creative, highlighting the brand strength.

    For a long time, there are many types of catering segmentation, complex formats, different consumption scenarios and consumption needs are also different, and there are high requirements for dish innovation and update speed.
    Qianwei Yang Kitchen closely focuses on market demand, deeply cultivates subdivided categories and products, and innovates the industry.

    In 2024, Qianwei Central Kitchen brand is newly upgraded and officially proposed to focus on the four major racetracks.

    "Staple food, snacks, baked tea, prepared dishes, this is the strategic plan of Qianwei Central Kitchen in the new fiscal year 2024, committed to providing comprehensive product solutions for the whole scene." Thousand taste central kitchen relevant responsible person introduced.

    03  Multi-grain egg cake, gold crisp and other new products on the market cold food industry new fashion

    Since its establishment, Qianwei Central Kitchen has continued to innovate, launched a number of revolutionary new products, new fashion in the cold food industry. At this exhibition, what are the eye-catching new products?

    Bear potato cake, fried cake, fresh onion cake, rice balls, hot and cold double egg tarts and other delicious and strength coexist, in the Qianwei central kitchen careful layout design, attracting many distributors and chain catering customers consultation.

    Star shape, cute cute multi-grain egg cake, do you want to eat?

    Qianwei Yang kitchen on the new multi-grain egg cake, using eggs into the surface, soft taste, 0 burden, 0 add artificial color, 0 flavor, 0 trans fatty acids, ingredients clean good peace of mind, rich in coarse grains, nutritious and easy to digest, concentrated meal, pile steam non-stick, 4 hours of heat preservation taste no change, welcomed by children, treasure mom and other groups.

    Tall body, rich filling, handsome appearance level, table "high rich handsome" - thousand gold crispy series, mellow milk, white peach yogurt, spicy pot, mushroom chicken four flavors of new products on the market, golden crisp not black, fast meal table delicate, suitable for hot pot fried snacks, fusion restaurants, family gatherings and other scenes.

    "Qianwei Yang Kitchen products made like works of art!" Some customers give high evaluation of Qianwei central kitchen.

    Innovative products have attracted a number of industry media and food experts to Qianwei Central Kitchen booth interview, live broadcast, Qianwei Central kitchen staff and online audience for enthusiastic linkage.

    The second day of the exhibition was wonderful and innovative.

    August 8 - August 10
    Zhengzhou International Convention and Exhibition Center
    Qianwei Central Kitchen invites you to visit us at Booth 1T150