tel

400-888-7311

Wechat

微信公众号

Wechat

top

Stock code001215
CN
CH
Service hotline 400-888-7311

Brand

Empowering the Entire Catering Industry with Professionalism

Slide Learn more

Brand Vision

Brand Vision

Create delicious food and supply all catering scenarios
Corporate Spirit

Corporate Spirit

Focused, efficient, pragmatic
Corporate Mission

Corporate Mission

Qianwei Yangchu, leading the healthy development of the catering industry with professionalism
Business Philosophy

Business Philosophy

Service, innovation, openness
Core Values

Core Values

Customer satisfaction, employee advancement, corporate development

Brand Vision

Corporate Spirit

Corporate Mission

Business Philosophy

Core Values

Brand Journey

Qianwei Yangchu was established

Pioneered the professional B2B catering business model, Qianwei Yangchu set sail and defined its action program: quality as the foundation, providing food supply solutions for customers

Factories in Zhengzhou and Fuxin

2012

Rapid development

Became the supplier for leading catering enterprises such as Yum China, Wallace, and Kungfu

Rural banquet scene hit product - Sesame Balls reached over 100 million in sales

Established R&D centers in Zhengzhou and Shanghai

Pioneered customized professional catering services

Independent office, R&D, and production facilities put into use; Yingcai Street office building and factory began operations

2013

Customized Services

Continued to strengthen professional customized services in the catering sector

Focused on efficiency gains; through multi-line transformation, reduced tons per man-hour and substandard product rate, and increased production capacity

2014

Refined management and initiated IPO plan

Won the "Supply Management Award" from Yum China Division

Officially launched IPO plan

2015

Brand Upgrade and Equity Reform

Qianwei Yangchu upgraded its brand and defined the strategy of "For Catering Only, Chef's Choice", focusing on the B-end market

Reorganized to form Zhengzhou Qianwei Yangchu Food Co., Ltd.

Entered Yum China's T1 supplier system

2016

New Starting Point

Core factory - broke ground on 220-mu new plant in Pingyuan New District

2017

Capital Support

On December 23, 2018, Phase I of the Xinxiang Pingyuan New District factory officially started construction

JD and Juewei Food invested hundreds of millions into Qianwei Yangchu, company valuation exceeded 1 billion

2018

Seizing the Momentum, Advancing Together

Full commissioning of Phase I and II of the Xinxiang factory of Qianwei Yangchu, reaching an annual production capacity of 80,000 tons of quick-frozen flour and rice products

30,000-ton high-standard cold storage facility put into use

Further enriched product matrix; launched "Beilun" brand to enter frozen baked goods segment

2019

Organizational Evolution and Omnichannel Layout

Stabilized production, ensured employment, and continuously guaranteed supply

Deepened product R&D and innovation capabilities, introduced F-IPD project to drive high-speed corporate growth

Established E-commerce Business Unit; launched official stores on Tmall, JD, Douyin, etc., laying out Qianwei Yangchu's omnichannel strategy

2020

United in Effort, Celebrating the Future of Flavor

Officially listed on the Shenzhen Stock Exchange main board; received an enthusiastic response after listing with 12 consecutive daily limits

Qianwei Yangchu East China Factory settled in Wuhu, Anhui

2021

Continuous Release of Production Capacity

Groundbreaking of Phase III of Qianwei Yangchu Xinxiang Food Processing Project

Wholly-owned subsidiary Wuhu Baifuyuan Phase I officially put into production, achieving capacity coverage in East China

Innovation-driven development; R&D spending and personnel increased 75% year-on-year for new product development

Upgraded distributors; focused on supporting leading distributors; established manufacturer-distributor joint project communities

2022

Completed Private Placement, Built Second Growth Curve

Qianwei Yangchu's stock price rose over 300% since listing; completed private placement plan within just over three months

Acquired Weibao Food, entered the tea beverage segment

Expanded into C-end business, entered the ready-meal segment; launched "Yuzhihcai", "Cenfuzi" and other brands/products to build second growth curve

Successfully signed Hebi Baishunyuan food processing project, becoming Qianwei Yangchu's second production base in Henan Province; upgraded Shanghai R&D Center and held an unveiling ceremony

Qianwei Yangchu was selected as a Key National Leading Enterprise in Agricultural Industrialization

2023

2012year

2013year

2014year

2015year

2016year

2017year

2018year

2019year

2020year

2021year

2022year

2023year

Core advantage

Product Customization

Product Customization

Customized personalized products for different catering scenarios

Established R&D centers in Zhengzhou, Shanghai, etc. to meet customized R&D needs.

Based on customer kitchen equipment and serving requirements, tailor-made exclusive products; address pain points in different catering scenarios to promote product innovation and iteration.

Absorbed culinary essence from various regions and combined with technical advantages of Qianwei Yangchu product lines to launch creative products for various catering scenarios.

Product Customization
Exclusive Services

Exclusive Services

Provide "One Client, One Service" tailored solutions based on client needs

Adhering to the service concept of "Driven by Your Needs", provide pre-sales, in-sales, and after-sales personalized services based on different client requirements

Exclusive Services
Quality Benchmarking

Quality Benchmarking

Set higher quality management standards for the industry

All product quality inspection standards formulated and implemented by Qianwei Yangchu exceed industry averages, playing a role in setting higher standards in the sector.

For years, a core supplier to leading large chain catering enterprises in various fields, consistently upholding strict quality management systems.

All products of Qianwei Yangchu, including those provided by OEM companies, strictly follow Qianwei Yangchus quality management standards.

Quality Benchmarking
Innovation First

Innovation First

Pursue innovation-first brand development strategy

As an innovation-driven enterprise, Qianwei Yangchu adheres to an innovation-first management philosophy, establishes systems and organizational mechanisms to encourage innovation, and supports its innovation across market strategy, product technology, service systems, and production management to lead the catering supply chain industry.

Innovation First
Maximizing Value

Maximizing Value

Optimize cost competitiveness, expand product value space

Adheres to the product design concept of lowest total cost, implements precise cost control system covering procurement, R&D, production, operations, customer use, and consumer experience, to create value for clients and achieve win-win cooperation with partners.

Maximizing Value
All rights reserved © 2025 Zhengzhou Qianwei Central Kitchen Food Co., Ltd    Record number:豫ICP备19032791号-2    Sitemap
Technical support:Hnjing