To the beginning of the strong track to win the future! Qianwei Central Kitchen 2024 fiscal year mar

    Dining China, everywhere thousands of taste. On July 2, Qianwei Central Kitchen 2024 fiscal year marketing system full staff meeting was held in Zhengzhou, Chairman Sun Jian, general manager Bai Rui, heads of various functional sectors and all marketing staff attended the meeting.

    As the head brand of the catering supply chain, Qianwei Central Kitchen has always stood at the forefront of the industry. At the meeting, Qianwei Central Kitchen executives summarized the past and looked forward to the future, and made a wonderful speech revealing the new strategy of 2024 and the new trend of industry development.

    Focus on catering, deep cultivation of categories and single products
    Qianwei Yang Kitchen 2024 strategy upgrade

    At the marketing meeting for the fiscal year 2024, Sun Jian, chairman of Qianwei Yang Kitchen, and Bai Rui, general manager, gave a detailed interpretation of the development and implementation of marketing strategies for the new fiscal year 2024.

    Chairman Sun Jian delivered a speech, reviewed the development and growth of Qianwei central kitchen, and affirmed the unremitting efforts and achievements of Qianwei people. He said that Qianwei Central Kitchen from sales of 500 million to 600 million to achieve A-share listing, currently has five major production bases in the country, sales of nearly 2 billion, more importantly, to create an elite team from research and development to production to sales can win.

    Chairman Sun Jian gave all the staff four words: first, heroes rely on data to speak; Second, do not make excuses for failure, to find a way to succeed; Third, whether the past is good or bad is history, what we have to do is to look ahead and create a new history; Fourth, the optimist moves forward. I wish you all can achieve the goal of the new fiscal year and give yourself and the company a satisfactory answer.

    General manager Bai Rui reviewed the company's achievements, 2023 fiscal year, the company achieved revenue of nearly 2 billion, high-quality growth is inseparable from the excellent team, salute to the excellent everyone; Qianwei Central kitchen rely on products to drive the growth of the company, 2023 fiscal year, 11 new series sales of more than 10 million, accounting for 70% of new sales.
    General manager Bai Rui shared the opportunities and challenges of the future development of the company, as the head brand of the catering supply chain, Qianwei Yang Kitchen's business development direction: 1. Products from staple food to snacks, from frozen rice noodles to frozen prepared dishes; 2. Distributors have changed from circulation and wholesale to channel providers and platform service providers of various catering scenes, and product sales have changed from single products to product line combinations to meet the needs of customers in different catering scenes; 3, continue to optimize the cost, improve product innovation ability, stable quality, to meet the needs of rapid iteration.
    She pointed out the future strategic direction of Qianwei Central kitchen: 1, focus on the catering market, deep cultivation of categories and single products; 2, seize the trend of rapid improvement of food and beverage chain; 3, optimize the distributor channel structure, the company will focus on the "customer first" service concept, through the brand, product, catering terminal development, operation and other capabilities, in-depth service core customers.

    Thousand taste central kitchen products to promote the plate, staple food track head Lei Fu book, baking track product manager Li Tao, snack track product manager Cheng Yan, prepared food track product manager Qin Hua made a detailed product report, through the breakfast group meal staple food, fully cooked egg tart scene, spring rolls broken circles, prepared food layout and other four themes, show thousand taste central kitchen product layout focus.

    Brand is the core of enterprise strategy. At the meeting, brand manager Zhang Yue made a brand upgrade report, introducing the company's series of actions in brand upgrading, the new fiscal year 2024 will continue to carry out brand upgrades from content marketing, media delivery, activity marketing, increasing channel touch points, model store building and other aspects, around the "together with customers" goal, and constantly improve brand potential energy.

    Subsequently, Li Quanwen, human resources manager of Qianwei, delivered a talent development report, preached the promotion and development channels, and encouraged talent development.

    Marketing Director Wu Da marketing program presentation, for the sales team to provide clear direction and sufficient policy support. Subsequently, Qianwei Central Kitchen commended the annual outstanding personnel of the marketing center.

    Sales staff issued a military warrant
    On track for New Fiscal Year 2024
    In the internal market competition environment, we must be more confident and go all out to achieve our goals.

    The next marketing meeting of the main stage of the grand debut, thousands of taste of the central kitchen team waved the flag and shouted the export number, carried out a shocking oath conference, a show of excellent team style. All the sales staff are full of passion and take advantage of the momentum to set up a military order and move towards the goal of the new fiscal year 2024!

    Subsequently, the district leaders have made wonderful case sharing at the meeting, and through the subdivision of the scene case practice in each region, more excellent operation modes are copied to the whole country.

    Customer management and service, customer layout and development, vertical e-commerce management, Chengdu breakfast promotion case, group meal development case, manual package promotion and development case, Chinese and Western fast food development case, convenience store, hot pot scene case, etc., sales elites share practical experience and skills, learn from each other, progress together, and strive to create more value for the company.

    On July 3, the team gathered in Henan Drama Fantasy City for team development training, through rich game Settings, relax the body and mind while deepening the team understanding, greatly improve the executive ability and team cohesion, so that the struggle is more powerful, and create new achievements!

    Now is the time to set sail and strive with determination, embarking on a new journey with vigor and perseverance..
    Qianwei Central Kitchen 2024 fiscal year marketing conference held, for the company's future development direction. In the future, Qianwei Central Kitchen will work hard and continue to innovate to provide better products and services for the market and consumers.
    Let us climb the new peak of development, so that "catering China, everywhere thousand taste"!