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Highlight brand power, industry fashion!
Just past the fourth China Catering industry Red Bull Award ceremony, Zhengzhou Qianwei Central Kitchen Food Co., Ltd. once again won the "2024 food supply chain 100 enterprises", Ciba Youtiao was named "2024 food supply chain gold products".At the exhibition held in the same period, Qianwei Central Kitchen with its brands and more than 80 products made a stunning appearance, attracting the attention of the audience; Sun Jian, chairman of the board, accepted an interview with the "Central Radio Face to face" column, revealing the business strategy behind the rapid development of Qianwei Central kitchen.
On March 27, the launch ceremony of the 12th China Food Ingredients E-commerce Festival 2024 kicked off in Wuhan, and Sun Jian, chairman of Qianwei Yang Kitchen, was invited to attend. On the 28th, the 4th China Catering Industry Red Bull Awards ceremony was held, and Qianwei Central Kitchen once again won two industry awards.
Qianwei Central Kitchen won the honorary title of "Top 100 Enterprises in the Food and Beverage Supply Chain in 2024", and Ciba Youtiao was rated as "Golden products in the food and beverage supply chain in 2024". Ciba Youtiao is a thousand taste central kitchen launched the net red products, a can draw the youtiao, the youtiao and ciba two single product creative fusion, eat up fluffy crisp, soft waxing elastic teeth.
With market layout, excellent product innovation and deep understanding of the food and beverage supply chain, Qianwei Central Kitchen once again won two industry awards, demonstrating the charm of the brand once again.
During the exhibition, Yang Liu, president of China Cuisine Association, visited the booth and was warmly received by Sun Jian. President Yang Liu highly affirmed the high-quality development of Qianwei Yang Kitchen.
The high-quality development achievements of Qianwei Central Kitchen have been obvious to all, and have also become the object of competing reports by major media. At the scene of the food festival, Sun Jian accepted an interview with the Central Radio and Television Group's "Central Radio Face to Face" column, sharing enterprise development experience and exploring the new direction of industry development.
When sharing business philosophy and experience, Sun Jian mentioned several keywords: "strong" service, insight, innovation. "From the beginning of its establishment, Qianwei has always regarded itself as a service enterprise, not just a production enterprise. How to serve customers well requires a deep insight into the needs of our service objects, creating sustainable value with insight, and accurately subdividing service scenarios. And then continue to innovate and continue to innovate to ensure that we deliver products that meet the needs of the people we serve."
This year's food festival, Qianwei Central Kitchen with its five brands: Yuzhicai, Xingke Fang, Cen Fu Zi, Nabai, Weibao a total of more than 80 products, including pastry, churro, fried snacks, baked, premade dishes, glutinous rice flour circle and other major categories, the overall design is novel, creative, highlighting the brand strength.
In 2024, Qianwei Central Kitchen has made breakthroughs, the brand VI system has been upgraded, and the new slogan "Catering only" is very eye-catching, representing that the brand has officially entered a new stage of "providing professional services for the whole catering and the whole channel". It not only serves chefs, but also covers all channels related to catering. In addition to breakfast, group meals, hotel self-service, banquets, take-out, fast food chains and other deep-rooted positions, in the family scene, online e-commerce, coffee and tea drinking and other new channels, can find product solutions.
As the fist products of Qianwei Central kitchen, the Youtiao family products were all present, and the elaborate giant Youtiao model became the landmark building of Qianwei Central Kitchen booth, attracting many visitors to punch in, highlighting the status of Youtiao. The new 300g egg stuffed fryoutiao focuses on the concept of nutrition and health. The egg filling can be seen, the egg fragrance is rich, and the fresh fragrance is beautiful, which is recognized and praised by the professional audience on the scene.
Shao mai is also a big single product sold in the rice noodle industry in the past two years. Qianwei Central kitchen on the new breakfast siu mai series, there are big siu mai, siu mai two specifications, mushroom, scallion fragrant meat, chopped pepper meat, butter, green beans cereals five flavors to choose from, steamed not stick out fast, stir-fry process flavor more fragrant, continued the Qianwei central kitchen products have always been delicious style.
Green leaf raw materials have become the new darling of the scene, crisp and delicious, 12 seconds quick meal, as a fast and healthy delicious captured the hearts of many diners. Qianwei Yang Chucui leaves uses a variety of mulberry leaves - "protein mulberry", the protein content of 36%, stable supply, for restaurants, hotels, fusion catering and other scenes to add a spring delicious. Shrimp slide to Beihai prawns as raw materials, large particle design, a bag of shrimp slide is made of 25 shrimp, eat a mouth of shrimp feeling more enjoyable, mainly for hot pot dining.
The combination of Chinese and Western, thousand taste central kitchen to let delicious have more choices. Portuguese egg tart, sago red bean egg tart, pre-baked small caisson and other Western delicious crispy skin, full filling, appearance level and connotation coexist, can easily "pinch" west fast, breakfast, hotel self-service, convenience store, supermarket, tea drink, C end and other scenes.
Qianwei Yang Kitchen is willing to work hand in hand with industry colleagues to create a better future.